Applying modern AI, including generative models, to real products and workflows, anchored to value rather than hype.
Generative AI has moved quickly from novelty to genuine capability, and this division applies it to real products and workflows across the group. Our focus is firmly on the applied: using modern AI, including generative models, to solve actual problems and create tangible value, rather than chasing demonstrations that impress but deliver little. We are interested in AI that earns its place, improving a product, accelerating a workflow, or enabling something that was not practical before. That requires judgement about where these tools genuinely help and discipline about their limits, because applied carelessly, generative AI creates as many problems as it solves. We build with attention to accuracy, safety, and responsible use, particularly in sensitive domains where mistakes carry real cost. The capability draws on the group’s data platforms and connects across every pillar, and it is available to partners who want to apply modern AI seriously. The field is moving fast, and we intend to move with it, but always anchored to real value rather than hype. The aim is to turn the most capable AI available into practical advantage. Where modern AI meets real work, this is where we put it to use.
